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A gelatine like substance sold in a form which resembles cellophane noodles, peshew originated from a type of seaweed. Very popular in the Far East and Asia for making custards, it has been used widely in the UAE for centuries. Its ability to enable custards to 'set' without refrigeration is attributed to its popularity. Today its popularity remains, although the custards are, naturally, chilled and eaten cold; particular favourite during Ramadan.